As I mentioned in my live blog, after some funky cover music from a conveniently-named band called “The Rays,” Kia unveiled their Ray plug-in hybrid concept car at the 2010 Chicago Auto Show. But the story doesn’t end there. I’ve been to enough press conferences to know that generally they follow the same formula: a company executive comes on stage to wax poetic about the brand, then pull a cord from the ceiling to light fireworks and POOF! a car appears on stage for all to see. Kia decided to get a little bit more… click for full post

Post updated with photos from each press event.

8:47am: I’m up in Chicago today for the first press previrew of the Chicago Auto Show. It should be a fun event, and I’ll try to update this live blog with my thoughts as the day goes on. Stay tuned!

10:20am: Toyota press conference just finished. New 2011 Avalon revealed, and will go on sale this Spring. Focus of the talk was on safety and the pedal fix. Avalon will have the fixed pedal already from the factory. Next up is Honda so we’ll soon see the what… click for full post